Smartphones have taken the electronics market by storm in recent years, and more people than ever are relying on devices that use the latest mobile technology. Consumers are eager to get their hands on the newest devices, and manufacturers are shipping out more of the tools than ever before. This requires carriers to ensure they're using routing software that will guarantee deliveries of these devices will be made on schedule.
Smartphone shipments remain strong
According to new research from Gartner, smartphone sales are growing rapidly and aren't likely to let up any time soon. Worldwide mobile phone sales came in at 435 million in second quarter 2013, which marked a 3.6 percent year-over-year leap. Smartphone sales in particular reached 225 million units - a year-over-year jump of 46.5 percent. This marks the first quarter in which smartphone sales have exceeded feature phone sales, with the former accounting for 51.8 percent of mobile phone purchases.
Samsung retained its position as No. 1 in the mobile phone market and saw sales growth of 19 percent in second quarter 2013. The company now boasts 31.7 percent market share. Apple and Lenovo also saw strong sales and retailers may be increasing their orders for all three brands as interest in smartphones continues to soar. With the holiday season fast approaching, demand could soon leap even more, heightening the demand for timely shipments.
"With second quarter of 2013 sales broadly on track, we see little need to adjust our expectations for worldwide mobile phone sales forecast to total 1.82 billion units this year," said Anshul Gupta, principal research analyst at Gartner. "Flagship devices brought to market in time for the holidays, and the continued price reduction of smartphones will drive consumer adoption in the second half of the year."
As retail outlets steadily increase their smartphone orders, manufacturers and transportation companies will both need to be prepared to accommodate more demands on their time. While manufacturing facilities may need to ramp up production, carriers will need to guarantee they're properly optimizing use of their available resources to make all necessary deliveries according to schedule. Route planning software can assist fleet managers trying to determine the best routes for drivers to take in these situations, as well as which vehicles will be able to accommodate larger than expected loads.