Make smarter decisions in traffic with delivery routing software

Route optimization software can help fleet managers make immediate improvements to the safety and efficiency of their daily shipments.

Manufacturers in the auto industry have outlined plans to make new vehicles better suited to operate effectively amid changes to national transportation infrastructure and commuting trends. For example, Reuters reported that the U.S. National Highway Traffic Safety Administration (NHTSA) recently announced a new rule that will require all new automobiles toinclude rearview cameras by 2018. The agency expects the regulation to save as many as 69 lives each year by increasing 360-degree visibility in automobiles.

Businesses that make local shipments in heavily populated areas every day must be especially careful to avoid a growing number of pedestrians and bicyclists on city streets. A recent article in the Philadelphia Inquirer cited data from the U.S. Department of Transportation (DOT) that found found car ownership among young drivers is declining at a rapid pace across the nation. In fact, only 50.9 percent of individuals between the ages of 16 and 19 held driver's licenses in 2011. In 1983, nearly three-quarters of that same demographic drove cars.

New technology will play an important role in helping local shipping companies continue to expand their operations while ensuring maximum safety of both drivers and pedestrians. While the rearview camera technology won't become mandatory for several years, tools such as route optimization software can make it easier for fleet owners to have greater visibility and control over trucks and other vehicles that are in transit. Not only can managers plan the safest directions ahead of time, but they can also use GPS to make real-time decisions to avoid areas with heavy traffic. In addition to increased safety, businesses will also be able to reduce the costs of transporting products to customers on a daily basis.